The number of visitors to my travel blog has remained steady for such a long time that I’d just about given up checking Google Analytics. Then, one day, out of nowhere, the most peculiar thing happened – I received more visitors in a single day than I get in a typical month.
I owe it all to reddit, the so-called front page of the internet.
Normally, the best performing articles on Man vs World are my guide to Wimbledon, my article about the best place to view the Petronas Towers, and the ultimate travel showdown: Vietnam vs Laos vs Cambodia.
Now, thanks to reddit, my blog post about the Arc de Triomphe in Paris is also one of the best articles on my blog. In one day it jumped up the ranks from, say, the bottom half of the 200 or so articles I have online at Man vs World and directly into the top ten.
How did this happen? Apparently someone shared the amusing factoid that the eternal flame beneath the Arc de Triomphe in Paris had only been extinguished once: a drunken Mexican football fan urinated on it the night that France beat Brazil in the 1998 Football World Cup final.
I certainly hope that I pilfered that quirky little story from a reliable source…
Don’t get me wrong – I’m not (just) bragging about the sudden surge in traffic to my website. If I’m honest, my travel blog’s traffic has plateaued in the past year, which I put down to a combination of Google tinkering with its algorithm and the fact that I just haven’t been putting up as many posts as I used to.
I’m simply making the point that reddit is worth considering if you’re a blogger who’s always looking to get more traffic to your website. If you can somehow harness the power of reddit, your blog or website could suddenly blow up like mine did.
I just wish I’d been able to keep that sudden influx of web traffic going somehow.
What is reddit?
That’s a very good question, and I’m glad I asked it. I was only vaguely aware of its existence before it made my blog explode, and I’ll admit that I’m still not a member of reddit.
According to Wikipedia, Reddit is a social networking service and news website where community members can submit content, like my Arc de Triomphe article, sort of as a source of what’s new and interesting on the web.
The most important thing to remember is that registered reddit users then vote submissions either “up” or “down” to organise the posts and determine how prominently they appear on the site. A very popular article with a lot of “up” votes would likely feature on the front page and get a lot more traffic than one with lots of “down” votes or no votes at all.
When I last checked, reddit had a global Alexa rating of 50 (check out what I think of stupid Alexa rankings), which means it gets a butt load of traffic.
I don’t believe Man vs World featured on the front page; I can only imagine the surge in traffic if it had. If any reddit members are reading this – please feel free to share it and give it lots of up votes!